I have a strong background in Product / Industrial Design but over the course of the last 7 years I have acquired complementary skills and experience covering all aspects of bootstrapping and growing direct-to-consumer businesses. I’ve worked in person and remotely with factories in Asia to develop products which I’ve then launched on Kickstarter, Shopify and Amazon. Once launched, I’ve focussed on optimizing the key bottom line revenue drivers - conversion rate, average order value, cost per click, customer lifetime value and cost of goods sold.

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Whilst living in Mexico, I've also worked as a Freelance TV News Producer. Local production is key when working on newscasts or documentary films in Mexico. I've worked for journalists and foreign producers arranging everything required to make their video packages and documentary films.